PURE POPS are all natural ice pops handmade in Sydney’s sunny Northern beaches. They are made with the freshest and simplest ingredients. No additives, all natural and plastic free. Our intention with their packaging was to modernise a 1980s Australian milk bar vibe with hand lettering and playful colour systems. Graphic identity, collateral, packaging, point of sale and website.

Duration: 3. Delay: -4 (unless first project image, in which case it is always -4)
Desktop width: 45%, 742.50px
Desktop left: 25%, 412.50px

Duration: 3. Delay: -3 (unless first project image, in which case it is always -4)
Desktop width: 45%, 742.50px
Desktop left: 0%, 0.00px

Duration: 2. Delay: -3 (unless first project image, in which case it is always -4)
Desktop width: 42%, 693.00px
Desktop left: 50%, 825.00px

Duration: 4. Delay: -2 (unless first project image, in which case it is always -4)
Desktop width: 55%, 907.50px
Desktop left: 35%, 577.50px

Duration: 2. Delay: -2 (unless first project image, in which case it is always -4)
Desktop width: 45%, 742.50px
Desktop left: 0%, 0.00px

Duration: 4. Delay: -1 (unless first project image, in which case it is always -4)
Desktop width: 55%, 907.50px
Desktop left: 18%, 297.00px

Duration: 4. Delay: -2 (unless first project image, in which case it is always -4)
Desktop width: 35%, 577.50px
Desktop left: 28%, 462.00px

Duration: 2. Delay: -2 (unless first project image, in which case it is always -4)
Desktop width: 25%, 412.50px
Desktop left: 10%, 165.00px

Hand lettering: David Foster
Photography: Benito Martin
Tape photography: Ashley Barber

Previous projectNext project